Quartz watches are more accurate than mechanical watches, so why are the mechanical watches expensive and popular?

In the male-dominated watch market, mechanical watches are more popular than quartz watches. However, those who have worn both types of watches will find that quartz watches are virtually error-free in terms of timekeeping accuracy.TUDOR Black Bay M7941A1A0RU-0003 Mechanical watches, on the other hand, are subject to a certain amount of error, no matter how expensive they are. Therefore, watch lovers often ask why mechanical watches are so expensive and still popular.

1. Movement structure:

The movement structure of mechanical watches is very delicate, and the production process requirements are high. This makes mechanical watches have certain value preservation and collection value. In contrast,TUDOR Ranger M79950-0001 the design of quartz watches is relatively simple, mainly composed of circuit boards and batteries. This is also one of the reasons why the price of quartz watches is relatively low while that of mechanical watches is relatively high.

In fact, the vast majority of Swiss mechanical watches still use universal movements, i.e. they do not manufacture movements, but rather buy and use ETA movements directly and put them into their own cases. General-purpose movements are very well established and are the product of mass production in the age of industrialization. However, the concept of mechanical movements has taken root in people's minds, so their value has naturally multiplied.

2. The service life of the movement:

Mechanical watches have a relatively long service life. As long as the internal movement is properly maintained, the service life of a mechanical watch can last for decades or even centuries. In the well-known watch brands, the top-ranking brands are basically mechanical watch brands. Mechanical watches can automatically store energy simply by the swing of the wrist, and their power can generally be maintained for about 40 hours. In contrast, quartz watches need to replace the battery every 2-3 years and are prone to damage the circuit board.

Theoretically speaking, the service life of Swiss mechanical watches can indeed reach several decades as long as they are regularly maintained. However, the maintenance cost is very high, and the maintenance cost of a 20,000 to 30,000 yuan mechanical watch is almost one tenth of the selling price. The cost of replacing the battery of a quartz watch is only a few tens of dollars. If a mechanical watch is not worn every one or two days, it will stop walking because there is no stored energy. Quartz watches, on the other hand, don't have to worry about stopping and setting the time at all. Therefore, the women's watch market is more of a main battlefield for quartz watches.

3. The real significance of watches:

Mechanical watches, as a kind of decorative luxury product with remarkable display effect, have been successfully shaped into a product symbolizing status and strength by the Swiss watch group through skillfully incorporating story and cultural elements after the quartz storm. The high-end complications of mechanical watches, such as tourbillon, minute repeater and perpetual calendar, are at the same time highly ornamental. Its timekeeping function is rather weakened. And the quartz watch is mainly low-end mainly just a timekeeping tool.

4. Brand value:

Brand value is very important in the field of watches. Most people mainly focus on the style popularity and recognizability of the watch. The ranking of watches reflects the value of watch brands. Swiss watches dominate the mechanical watch segment with many luxury brands and hence are relatively expensive. High-end Swiss quartz watches for women can likewise be branded to make it worthwhile. Only the non-Swiss quartz watches are relatively cheap and do not have this premium advantage.

5. Industry chain ecology:

Industry chain ecology is also an important factor. The more mechanical watches have more functions, the higher the failure rate, and the maintenance is relatively complicated. Quartz watch maintenance is relatively simple, mainly changing batteries and circuit boards. Because of this, the market demand for mechanical watches and the speed of updating and iteration will be faster. People wearing mechanical watches often have more than one watch. The whole industrial chain from production to sales to after-sales and various subsidiary industries are quite prosperous, and its industrial life cycle is more dynamic. As a result, veterans of the entire watch industry will tell you that mechanical watches are more classy. So, do you know now why mechanical watches are expensive and popular?