Before introducing the value and significance of SEO, let's briefly review the basic concepts of SEO.

A brief analysis of the value and significance of the Xu Family

Before introducing the value and significance of SEO, let's briefly review the basic concepts of SEO.You Find Singapore SEO(Search Engine Optimization) is search engine optimization, for search engines (mainly Chinese search engines including Baidu, Google, Yahoo, Sogou, etc.), through the analysis of their crawling and collection of website pages, the use of technology to improve the speed of search engines to collect their own websites; By analyzing the ranking law of search engines for keywords, we can optimize our own pages, and optimize external work, such as the construction of external chains, so as to improve the ranking of keywords in our website as a whole. The basic goal of SEO is to increase the collection of web pages, improve the ranking of keywords, the purpose is to attract more traffic, so as to achieve the commercial purpose of the website.

Key concepts of search engine optimization work

keyword

Keywords are also called keywords, and English is keywords. For example, we search for a product iPhone13 in Baidu, enter iPhone13 in the Baidu input box, and then click the "search" button, it will display the relevant information of iPhone13, of which iPhone13 is the keyword.

Include

Indexed that the page is search-related engine income information retrieval database, can be people need to learn vocabulary systematic search methods to improve the search analysis. For example, there is a page on the corporate website about BAIC EV200 content, we search BAIC EV200 this problem keyword, you can see the page in the search results page, it can not prove that the page was included. If you can't see the page in a search data results page, it may not be included, or it may be included, but the optimization of the page is very bad, so the company ranks very far behind. Because Baidu only provides the top 760 results for each search ability term, if the student's page about BAIC EV200 content ranks 760, it will not be seen. There is one of the simplest ways, is to open the page, and then in the address bar of the page, the page URL copy, and then to Baidu search the site, if China's current management page design has been included, it will affect the search to the page; If it is found that the current user page is not included between, then the search time is less than the page.

Traffic

Traffic is related to the number of customer visits to the site, such as IP, PV are traffic indicators. In site statistics, IP addresses represent access sources. For example, in the website statistics, there is 112.2131010, which means that the visitor's IP address is 112.213.1010, he visited our website through the page, we record this visit source, his visit is P statistics. P (Page View) is the page view. For example, if a customer comes to 11.31010 and visits a web page, it will form a page; If it visits one page, it will form two pages, and so on. Through the statistics of the visitor IP data and PV data, we can evaluate the traffic of the site, such as the traffic of the site more or less, and which areas the traffic is concentrated.

Second, Why do you need SEO

Let's say you have an e-commerce site that sells cosmetics. You want people to find your website through search engines (Baidu, Sogou, Sosoo, etc.) and then go to the website to buy cosmetics, then you need to do website search engine optimization. For example, the cosmetics categories on your site include sunscreen, moisturizing, and anti-wrinkle. As for sunscreen, you want people to find your site when searching for keywords like sunscreen cosmetics, sunscreen, sunscreen, etc., which are your target keywords. If you search for sunscreen on Baidu and your site appears at the top of the search results page, your SEO efforts are paying off.

SEO is an important channel to bring in customers. In this sense, SEO is to achieve the purpose of marketing through technical means. The benefits of SEO are numerous. First, the ranking is stable. The keyword rankings optimized by SEO methods are generally stable. Unless the site is heavily modified or a competitor suddenly appears, the ranking can be maintained for a long time. Compared with spending money on advertising, ranking may be lost without spending money, and the benefits are self-evident. Secondly, the cost of SEO is low. Anyone who has done online advertising knows that online advertising is expensive. For example, in Baidu, generally a click at least 2 yuan, a popular word a click 5~9 yuan, a super popular advertisement a click dozens of yuan. So the cost of online advertising is not easy to control. Of course, SEM for online advertising is another technology, which we will not discuss for the time being. In comparison, network marketing through SEO is indeed a cheaper way, because SEO only requires SEO personnel and some technical personnel to assist in implementation, there is no additional capital cost.

In addition, because the essence of SEO requires us to attract accurate users by studying keywords and other ways, SEO personnel will constantly analyze and think deeply about products and website information from the perspective of communication, and they are people who really understand the different value of products and websites

Third, the economic value of SEO

If SEO is done well, the economic value it creates is very large. Let's figure out, for example, the average daily IP of a large portal is 500,000, which is very conservative for a large portal. Assuming that the current proportion of natural search traffic through SEO is 0%, the daily free search volume is about 100,000p (50× 20%). Ideally, 50% of free natural traffic is also common. Through the efforts of SEO personnel, SEO daily free traffic increased to 200,000 IP, that is to say, an increase of 100,000 free traffic. According to the data released by SEM, the average price of 1.5 yuan IP is the lowest bidding standard, 100,000 15 yuan = 150,000 yuan, then a month is 4.5 million yuan (150,000 yuan ×30). That's a huge cost savings. Even maintaining an SEO team of 5 people, the monthly human expenditure of 200,000 is very cost-effective. It can be seen that SEO is a crucial part of Internet drainage, and any website that relies on traffic to survive must pay attention to SEO work and tilt more resources to SEO.