What are the functions of long-tail keywords in website SEO optimization?

What are the functions of long-tail keywords in website SEO optimization?

What are long-tail keywords? How to find long tail keywords? sem company singapore And nine reasons to use long-tail keywords.

Chris Anderson, editor in chief of Wired magazine, sem company singapore laid out the long tail in a series of articles published in 2004 and later in his book the long tail theory. Chris Anderson looked at spending data from Amazon, Google and Netflix to come up with the long tail theory.

First, the Long tail theory

The so-called long tail theory is that when goods are stored, sem company singapore circulated and displayed in a large enough space and channel, the cost of production enterprises drops sharply, so that our personal information can produce and manage goods, and when the cost of sales and goods drops sharply, almost all students who previously seemed to have no different needs of products will be purchased if they are sold. The total market share of these low-demand and low-yield products is comparable or larger than that of a few mainstream cultural products.

In the field of traditional media, people are exposed to products selected by mainstream media (such as TV stations, radio stations, newspapers) every day, such as the top ten best-selling songs selected by radio stations every month, and the highest-grossing movies every month. The same is true of the book market. Authoritative newspapers and magazines often publish bestseller lists. No matter how different the taste of mass consumers, they must accept the bombardment of the mainstream media in reality, so that consumption tends to be unified. Everyone watches the same movies, reads the same books, listens to the same music.

The Internet and e-commerce have changed our development. No matter how big the physical store is, it can only hold about 10,000 books. However, video rental sites such as Amazon Books and Netflix are not entirely free of the physical learning space environment. In Amazon Books, the website system itself is not only a huge database, the book design that the website can provide can be extended to tens of thousands, hundreds of thousands, millions without difficulty.

Consumers with fancy tastes can find their favorite books and records on the Internet. Online bookstores can sell unusual books with little demand, and can only sell one rare book per year to a single consumer without significantly increasing marketing costs. Physical stores can't do that, and they can't put a book in the store every year to take care of people with different interests. Physical store shelves are expensive to display.

According to Chris Anderson's study of Amazon Books, Netflix, and Google, this minuscule alternative product is huge, with total sales equal to those of the top products on the hot list. The typical sales figure curve of this kind of website is shown in the figure, which is also the famous long tail chart.

As can be seen from the chart, the most popular part of the product, the quantity is small, but the sales volume is very large. The long tail refers to the "long tail" on the right, where the demand and sales volume of each Chinese product is small. The long tail can stretch to almost infinity. Although there are not many products sold per unit in the long tail segment, the total sales and profit analysis can be comparable to the previous segment due to the long tail segment. This social effect makes China's Internet finance company management can effectively establish a network of virtual shelves, to provide consumer demand for a large number of commodity information selection and "one-stop" service, shelf cost control is almost zero, which may we only need enterprises to establish their own dynamic web page. Now there are many different consumers who will use the mobile Internet to find solutions to their favorite things, or some other old thing.

What are the long tail keywords?

There are many definitions of long-tail keywords in network technology. In short, in this paper, we can define long tail keywords as follows:

Long-tail keywords are more specific, longer search phrases (usually three or more words) that clearly convey the searcher's intent. Due to its particularity, these keywords have lower search volume compared to keywords, but it brings more convertible traffic.

Short-tailed keywords are phrases with a common meaning, such as "men's shoes." They are sometimes called subject words. Long-tail keyword phrases are longer, while more specific search terms can better describe specific things or concepts, such as "cheap Gucci men's shoes."

Long tail phrases have no quantitative relationship with the words in them. In fact, the "tail" comes from the demand analysis curve of the Internet search function, and the long unpopular queries of students form their own twisted "tail" of an enterprise. Businessman Chris Anderson (Chris Anderson) coined the term "long tail" in 2006. In this way, he can describe the shift in the distribution of demand from bestsellers to niche products, technology products that account for a large share of total sales. In the same way, far fewer people learn by searching for long-tailed phrases and may account for 40% of total monthly searches. So it's of social value to them.

Some people have a common misconception that shorter keywords have higher search volume than longer keywords.

Here's an example to show that China's view is not entirely correct.

You can see that two keywords with four and five words have more searches than "skinny" with two words.

- Is this just an example? - Not exactly.

In a study of 1.9 billion keywords, we can find that 29.13% of our keyword searches that are more than 10,001 times per month are made up of three or more key words.

Here is an example of a "Long" suffix keyword with high search volume in one month:

At the same time, 13.53% of us only work ten or fewer times per month for keywords containing only one or two words.

Here are some examples of "short" keywords at the long end of the search demand curve:

Note: You can't (and shouldn't) check if a keyword is popular by looking at its length. Short words can also be "long tail" keywords, and long words can also be "head" keywords.

In other words, be aware of selection bias and do not use the length of a word to judge the popularity of keyword searches.

How to find long tail keywords?

One of the easiest ways to do this is to use a broad topic for your business and type it into Google. Then, in the drop down box, you will see Google's suggestions for automatic control of keyword filling, as shown in the image below:

These are more specific, less popular terms related to the topic.

In the meantime, you can view the "People Search" section:

Search the "Related Information Search" area at the bottom of the analysis results.

Free tools for finding long tail words:

Four to nine reasons to use long-tail keywords in search engine optimization

Novice online teachers are often not familiar with the concept of long-tail keywords and do not fully realize the great potential of these keywords. So, let's summarize and analyze the main benefits of long-tail keywords for SEO.

Long tails bring a lot of traffic.

A long tail keyword may not attract a large number of visitors. But, on the whole, they can work wonders. Imagine a large bubble surrounded by hundreds of smaller bubbles.

Therefore, big bubble is your main short keyword, for example, New York International hotel. Now, there are a number of ways we can extend these "big head" words to grow tail theory keywords:

In cheap New York,

on discount,

Downtown,

for two,

Honeymoon hotels and so on, these alternatives could account for 40% of your total traffic!

The Long tail keyword already includes header keyword.

Another reason it never hurts to bid for long-tail keywords is that, in most cases, they already contain your short-headed keywords. In the example below, the long-tail keyword contains two shorter keywords, which may also indicate a more general search. This method can kill two birds with one stone.

The development of long-tail enterprises brings a better targeted traffic.

When the police ask someone to describe a mugger, they want as much detail as possible because it will help them catch the right person. The same goes for search engines: the better a phrase describes what you're looking for, the better your chances of finding the product or service you're looking for. Therefore, after entering a long-tail keyword, the final visitor to your site may be your target audience.

For example, you may find some popular long-tail variants through which people can find things on your website. Therefore, create other pages specifically for these popular and detailed searches, for example

Women's yellow raincoat

Spring Collection 2020(Spring 2020 Collection)

Hiking equipment Discount (Hiking equipment discount)

Long tails increase conversion rates.

Users who search for more specific analytical terms can go further in buying product cycle management than those who need to buy a broad term. In general, the number of paid platform user information brought to visitors by long-tail keywords is 2.5 times the number of visitors brought by short-tail keywords. Therefore, investment long tail keywords are often defined by the risk-return (ROI) of the investment and the success of the "quality over quantity" strategy.

No matter what micro-modifications you make, intelligent long-tail keyword analysis can help you choose the right words for this goal. These could be purchase intent keywords (such as "Buy fashionable socks in Toronto") or getting information from blogs (such as "Why masks are important"). No matter what type you're looking for, it's easy to see if a long tail is a good fit for your conversion strategy.