What are the ways to optimize the corporate website?

What are the ways to optimize the corporate website? What does on-site optimization involve? How to optimize the website?

Site optimization, as the name suggests, seo services singapore refers to the internal optimization of the site.

That is, the internal optimization of the website itself. Seo Website optimization includes code tag optimization, content optimization, and URL optimization.

What is the optimized content of the site?

1, website title and description system optimization.

At present, Baidu needs to pay great attention to the title and description of the enterprise website. With a good title and description we can get the keyword ranking greatly improved. The title and description of each student page should be different, and search engines will think that their website has a lot of duplicate information, which is very unfavorable to the ranking of the website. How the title should be able to accurately express the main ideas of the article, a good title has a direct impact on the user experience, can greatly improve the rate of progress.

What is the optimized content of the site?

2, website URL optimization

A website URL is the URL of each page, and an article can only have one URL. The wrong URL will often increase the burden of search engines to grab information, and some will directly sweep out the search engine. Lengthy, excessive URL parameters are not conducive to search engine crawling. Websites generally follow the following principles: The principle of uniqueness of the entire website: the principle of simplicity and clarity.

3, website navigation optimization

A website has many pages, and site navigation is used to guide users and search engines. Navigation is not good, some web search engines can not find, users can not find. Good website navigation, easy search engine crawling. Website navigation also has a weight transfer function. Transfer the weight of the first page to the inside page, the inside page links to the first page, and then transfer the weight to the first page. Website navigation also directly affects the user experience, clear navigation greatly improves the user's favorability.

4. Content optimization

No matter how search engines evolve and change, optimizing content is always very important. High quality content can also enhance the user experience of the enterprise. If the content of the website is empty, it is also very bad for the user experience.

5. alt tag of the image

Anchor links can be ranked directly by influencing keywords, and anchor links should be keywords or long-tail keywords, not as a question sentence. Cable connection should highlight research shows. Image analysis optimization, because we search engines do not know the image, so we need to add Alt tags to explain the meaning of the image, especially important.