Three dilemmas facing the shared accommodation industry

Three dilemmas facing the shared accommodation industry

The National Information Technology Center Sharing Social and Economic Management Research Data Center released the "Chinese People's Shared Accommodation Development Analysis Report 2019" on July 2. In 2018, the transaction volume of China's financial shared accommodation market was 16.5 billion yuan, outcall massage hong kong an increase of 37.5% over the same period last year, continuing to maintain a rapid and healthy development trend.

Report data show that in 2018, outcall massage services China's society mainly through the shared living dormitory management platform for about 3.5 million housing, an increase of 16.7% over the previous year, covering nearly 500 cities in China, the number of shared accommodation information service content providers has exceeded 4 million. First-tier working cities and quasi-first-tier cities are the main target markets for shared accommodation, with the number of listings, room nights and active users ranking first in the world.

It can be said that shared accommodation is a big market that is truly invigorated after shared transportation. The report is the first to use econometric methods to quantitatively measure the economic and social impact of shared accommodation. The results show that the development level of shared accommodation is an important indicator of the overall development of a city. It will help to increase the economic aggregate, promote the development of tourism, enhance the vitality of the city, improve the business environment, and promote the transformation and upgrading of the accommodation industry.

It is generally believed that the regulation of shared accommodation cannot follow the traditional regulation of restaurants, hotels and other industries. However, the report shows that the old way of new business management still exists, which can be said to be a common regulatory problem faced by emerging industries, that is, shared regulation faces many problems, such as multiple regulation, market access requirements can not fully reflect the characteristics of new business formats, lack of long-term regulatory mechanisms. In addition, the problems of community relations in shared housing are becoming increasingly prominent, such as disturbing people, security, unreasonable occupation of public resources, etc.

The report shows that in the next three years, China's shared accommodation market will continue to maintain a growth rate of 50%. Recently, the Ministry of Culture and Tourism released a statistical communique on the development of culture and tourism in 2018. According to the communique, in 2018, under the background of promoting the development of global tourism and the integrated development of culture and tourism, China's tourism market handed over a brilliant report card. According to the communique, by the end of 2018, the number of domestic tourists had reached 5.539 billion, an increase of 10.8% over the same period last year. The number of inbound tourists reached 141.2 million, up 1.2% year on year; The number of outbound tourists reached 149.72 million, up 14.7 percent year on year. Total tourism revenue for the year was 5.97 trillion yuan, up 10.5 percent year on year.

It can be predicted that shared accommodation will be such a billion or even trillion level of industry, in order to support our huge market, the core technical factors research on the one hand from China's current real estate related policies, developers have a large number of self-owned properties and investment properties vacant; On the other hand, it comes from the rapid and healthy development of the current tourism industry, as well as the transformation of the social ideological education concept of tourism management. With the further improvement and development of the information sharing accommodation service market, the problems faced by the industry will also be further highlighted, just as Didi Chuxing has emerged and faced a series of important problems after the formation of a huge market. In my opinion, whether the future work can further improve and effectively activate the new business market of shared accommodation depends on whether it can quickly establish and effectively solve the three major dilemmas facing the current country:

1. Privacy protection: Obviously, shared accommodation is a "new species", mainly developed on new platforms, in the absence of effective protection of big data privacy on the Internet today, how to effectively protect users' personal information is a big dilemma. With the development of science and technology, technologies such as pinhole cameras continue to appear and exist in more covert ways. Compared with the traditional hotel, the shared accommodation is more personalized, and the illegal cost is relatively low, how to effectively protect the privacy of consumers will become an inevitable focus in the minds of consumers. Not only that, with the further expansion of the shared accommodation industry, the personal safety of consumers in the accommodation process will also be highlighted, after all, there are different degrees of gap with traditional hotels in security management and security configuration.

2. Service standards: With the continuous development of society, consumers' health awareness and service demand are getting higher and higher. Compared to services in the traditional hospitality industry, shared accommodation is not systematic in terms of hygiene standards or overall service standards. In other words, the traditional hotel industry has a relatively perfect service standards and evaluation system, especially for the three-star, four-star, five-star standards, there is a strict and clear management, evaluation and acceptance system. For shared accommodation, due to the particularity of its format, it usually exists in the form of scale individuation. How to effectively evaluate and manage their services is one of the major challenges facing them. Who will develop the evaluation system, who will undertake the evaluation and assessment, whether the evaluation can be effectively fed back into the pricing mechanism, how to protect the consumer rights and interests and other issues will become increasingly prominent with the continuous expansion of the market. Like most emerging industries, shared accommodation also faces the development dilemma of the lack of industry standards.

3. Regulatory challenges: Regulation lags behind the development of the market, which is a problem faced by governments around the world to varying degrees, that is, once the market is opened and rebuilt, there will inevitably be new ways of doing business, which is a new challenge for the current government regulation to walk at the edge of the current regulation. The same goes for shared accommodation. How to effectively monitor the occurrence of illegal and criminal acts, and to a certain extent "let" the market develop freely, stimulate the vitality of market innovation, is an urgent issue to be considered. This new model is bound to bring new challenges to traditional legal considerations, such as the degree of discretion to share places of prostitution, which is itself a "mixed" form. From the perspective of the relationship between the contradiction and unity of the market and supervision, on the one hand, we must ensure the vitality of the new market formats, on the other hand, we must ensure reasonable and effective supervision, and put an end to the phenomenon of "chaotic death", which is indeed a major challenge to supervision.

For shared accommodation, it is an inevitable product of the Internet era, and we should adopt a more open and inclusive attitude to face this emerging business. For consumers, in the absence of clear management standards, they need to have more self-protection awareness; As for operators, they should strengthen self-management, protect consumers' rights and interests as much as possible in practice, and eliminate consumers' concerns. For the regulatory authorities, it is necessary to quickly form and improve the regulatory mechanism, establish trust between consumers and new forms of business, and effectively stimulate the vitality of the market. Only by jointly solving the three major dilemmas facing the development of the current industry can we stimulate the vitality of the new business in a rapid and orderly manner, and the new blue ocean of shared accommodation will arrive at a faster speed.