What is SEO web promotion and what do you need to do on a daily basis?

What is SEO web promotion? This is the most difficult question for many newbies who just enter the SEO industry. Therefore, they go to Taobao to buy various tutorials to learn. However, in the process of learning, they realize that the purchased tutorials are outdated. Thus, the question arises: what is SEO web promotion?seo what is seo In understanding what is SEO web promotion, you need to consider the following questions: what is SEO, what is website SEO, and what is SEO promotion? What do you need to do every day to do SEO? Today, we will have a brief chat with you.

First of all, what is SEO? SEO Chinese explanation is "search engine optimization" means. Can also be understood as "Baidu search engine optimization", "Google search engine optimization", "360 search engine optimization", "Sogou search engine optimization" and so on. SEO is the user experience, user needs, can also be understood as a society, a product, a company's basic rules. The perfect SEO is around the user and search engine turn, the two are indispensable, casually missing a feeling are not so perfect. No users, no search engine, SEO is meaningless. There are users, but no search engine, will make SEO feel very lonely. There are search engines, but no users, then the SEO will also seem very fragile.

Secondly, what is website SEO? Website SEO is a series of SEO promotion behaviors based on the website building platform. For the promotion of its website. It refers to the internal adjustment and optimization of the website and off-site optimization, so that the website meets the needs of search engine inclusion ranking, and improves the keyword ranking in the search engine, so as to bring the precise users to the website, get free traffic, and generate direct sales or brand promotion. Nowadays, SEO is already a trend, do not do seo optimization and promotion of the site is slowly being eliminated.

Broadly speaking, SEO optimization is mainly divided into 8 small steps:

1、keyword analysis (also called keyword positioning)

This is the most important part of SEO optimization, keyword analysis, including: keyword concern volume analysis, competitor analysis, keyword and site relevance analysis, keyword layout, keyword ranking prediction.

2、Website structure analysis

Website structure in line with the search engine crawler preferences are conducive to SEO optimization. Website architecture analysis includes: eliminating the bad design of website architecture, realizing the tree directory structure, website navigation and link optimization.

3、Site directory and page optimization

SEO is not only to make the website home page in the search engine has good rankings, it is more important to make every page of the website to bring traffic. Content release and link layout is also a rule to follow. That's why scheduling your website's content publishing schedule is one of the most important tips for SEO optimization. The link layout on the whole website organically linked together, so that the search engine to understand the importance of each page and keywords, the implementation of the reference is the first point of the keyword layout. Links battle is also this time to start.

4、with the search engine dialog and to the major search engines landing portal to submit the site has not yet been included

In the search engine to see the effect of SEO, through site: webmasters of the domain name, know the site's inclusion and update the situation. wordpress saas Through domain: the webmasters of the domain name or link: the webmasters of the domain name, know the webmasters of the site's backlinks. Better realize the dialogue with the search engine, it is recommended to use Google Webmaster Tools.

5、the establishment of the site map SiteMap

According to their own site structure, the production of site maps, so that the webmasters of the site more friendly to search engines. Let the search engine can SiteMap can access the entire site on all pages and columns. It is best to have two sets of siteMap, a set of customers to quickly find the site content (html format), another set of search engines to facilitate the frequency of updates to the site, update time, page weight (xml format). The establishment of the sitemap and webmasters to the actual situation of the site in line.

6、high-quality links

The establishment of high-quality links, for seo optimization, can improve the website PR value as well as the website update rate, are very critical issues.

7、website traffic analysis

Website traffic analysis from the SEO results to guide the next SEO strategy, while the website's user experience optimization also has a guiding significance. Traffic analysis tools, it is recommended to use analysis tools Google Analytics analysis tools and Baidu statistical analysis tools.

8、high-quality original content

For new stations, the focus of the first 1-3 months is content construction! Refuse to reprint and collect station articles!